‘ORGAN India’- began a campaign – ‘Ang-Daan- Ek Naya Jeevan’ for advocating mass awareness on organ donation. This initiative will help those who are in urgent need of organ transplants to help people given the rising post-Covid complications among people.

As a part of its CSR activity, JK Masale has collaborated with them to make people aware of the importance of organ donation in saving lives. Five lakh people die in India every year due to a lack of organ donors. Their brand ambassador, Tollywood actress Priyanka Sarkar has also pledged to donate her organs to set an example among common people.

Speaking at the virtual press meet, Priyanka Sarkar said “When I heard about this initiative, I immediately pledged to donate my organs. I did not even think twice about it. This is an important step that needs to be taken up by people so that we can save the lives of someone after we die. One can say that this is a way of living again through someone else”.

The campaign will go on from 17th July 2021 to 13th August 2021 across all platforms. JK Masale will also utilize its social media pages and outdoor advertising to reach out to as many people as possible.