Peter England has launched a ground-breaking campaign, ‘Honestly Made’ for its latest wedding range for the Autumn-Winter 2021 season.

The collection has been designed keeping in mind the needs of the contemporary man. The collection consists of shirts, trousers, suits, and blazers in unbeatable designs and colors specifically for this wedding season. The collection starts at a price of INR 7999 onwards.

Peter England has launched a mega digital campaign across various new-age digital channels such as Facebook, Instagram, and YouTube. It has also been released on Hotstar to reach the target consumers.

The 30-second film will promote the brand’s contemporary range of men’s wedding wear. The film opens in a wedding set-up wherein a middle-aged woman is counseling a young unmarried girl to prioritize marriage over career. The unmarried girl is directed toward noted actor Ayushmann Khurrana, who can be seen donning a stunning Peter England suit. Ayushmann responds honestly and encourages the girl to pursue her choices without being badgered by orthodox societal notions around marriage.

The collection has been launched across Peter England outlets across India and also on the website peterengland.com and on the Peter England App.

YouTube Link – https://youtu.be/Ck-FXQbgb-8