Are you lactose intolerant? Are you unable to digest milk? Do you have nausea or bloating after consuming milk? If that is the case, then you might be suffering from lactose intolerant. It is a condition where the human body cannot produce Lactase, an enzyme needed for digesting Lactose. It is a natural Carbohydrate found in milk. This hinders digestion after consuming milk or other dairy products.

According to a survey, 35% of the households in Kolkata have limited/ stopped their milk consumption due to this condition. The exclusion of milk from diet results in health problems like calcium deficiency, vitamin deficiency, and bone health issues.

To cater to this problem faced by many individuals ITC Ltd launched Aashirvaad Svasti Easy Digest Milk for lactose intolerant individuals.

Mr. Sanjay Singal, Chief Operating Officer-Dairy and Beverages, ITC Limited graced the launch of this new product.

In this product, lactose is simplified into easy-to-digest carbohydrates. It makes the milk lactose free and does not compromise on nutrition and taste.

The brand has also launched a WhatsApp-based interactive chatbot for the consumers for understanding their Lactose Intolerance level and find solutions to the problem. One just has to send EDM to the WhatsApp number 810-583-5222.

Easy Digest Milk is available at a pocket-friendly price of Rs 27 for a 500 ml pouch pack. As an introductory offer, the product will be available to the customers at Rs 26 for 500 ml for the next 45 days. An introductory pack of 200 ml priced at Rs 12 will also be available.

With the launch of this new product, the daily needs of the adults and the children will be fulfilled.

Priyanka Dutta