Max Fashion launched its 1st store at James Long Sarani, Behala, Kolkata. This is the brand’s 40th store in the state and 70th store in Eastern Region. Leading actors Soumitrisha and Adrit from the renowned TV Serial “Mithai” was present to inaugurate the store.

Customers can expect a one-stop-shop for international styles at affordable prices at the new Max store. The store which spans 12328 square feet, features over 12,000 designs in various categories such as apparel, footwear, and accessories, providing the best fashion solutions for everyone. The store offers an international shopping experience, with sections dedicated to men, women, and children, making shopping enjoyable.

The Summer’22 collection is currently available in Women’s, Men’s, and Kids’ wear at the store. The latest collection features the season’s hottest trends across clothing, accessories, and footwear, complementing every aspect of a fashionista’s dynamic lifestyle. This Summer Max aspires to become a summer fashion destination for families, youth, and children. Breezy Dresses, Holiyay Shorts, Strappy Tops, Tie Dye Tees, Resort Shirts, and Summer Essential Footwear and Accessories are among the items Max has curated for men, women, and children.

Max sells its own private label clothing, which is designed in-house by a team of in-house designers who are familiar with international fashion trends and are skilled at tailoring styles to suit Indian sensibilities.

Max also teamed up with the Little Big Help Foundation, a well-known non-profit organization, to spread joy and distribute gifts to small children.

With their “Max Mishti & More” event, Max Fashion ensured that customers would not only enjoy the summer collection but also the sweets of Bengal. Customers who relived the nostalgia of the age-old tradition of treating customers with “Mishti” were delighted.

Max has also announced an exclusive inaugural offer for the first 200 customers who spend Rs.1999 or more and receive an assured Gift Voucher worth Rs 250/-.

Max Fashion recently expanded its North East footprint by opening stores in Itanagar, Arunachal Pradesh, Imphal, Manipur, and Balurghat, North Bengal.

Priyanka Dutta