Durga Puja is celebrated with tremendous enthusiasm in Kolkata, and JK Cement WallMaxX Wall Putty launched a #AntarThekeShundor project, enhancing the festivities for the first time in the celebrations of Durga Puja with idols constructed of their wall putty and white cement in Singhi Park, Kolkata.

#AntarThekeShundor reaffirms the brand promise of JK Cement WallMaxX wall putty, which is to make the walls of our houses attractive from the inside and emphasize the value of beauty from the inside. We frequently lose ourselves in the routine of daily life, but JK Cement WallMaxX hopes to bring out the best in each and every person. A platform called AntarthekeShundor honors the positive activities and intentions of those who are unselfish and help in making the world a better place.

Big claims are made to stand out in the noise during this period, and West Bengal’s marketing scene is thriving with brand activities. JK Cement WallMaxX, on the other hand, decided to go a different path and create an installation that is unique,  artistic, and functions as a mirage in this desert of the blingy world.

This one-of-a-kind, tastefully-made installation in Singhi Park, which features the industry’s first white cement and wall-putty-based installations, captures the universal ideas of unconditional love, childlike delight, maternal compassion, and empathy without the need for appreciation. Along with the important idols, the day saw the felicitation of individuals from many walks of life who improved society through their good actions.

JKCement WallMaxX Wall Putty and JKCementWhiteMaxX White Cement were used to creating the idols and the dalan, which symbolized the image of god in regular people.

Maa Durga, represented in this image as the ever-loving mother, represents the complex character of the maha-naari, who is constantly providing for and nurturing. Ganesh, the youngest of his siblings, exemplifies the innocent delight a straightforward Naru can provide us. Kartik, who is portrayed as Apu, demonstrates how, despite being the Senapati, we are all still children to our mothers. Lakshmi, who is portrayed as a young girl who is kind and kind, provides food and care for the hungry and stray. As the everlasting teacher that she is, Saraswati imparts her wisdom and enlightens hungry minds.