The resolve to overcome anxieties and self-doubt is what separates the “ordinary” from the “extraordinary,” according to Mountain Dew®. Mountain Dew® presented its newest film, which stars brand ambassador Hrithik Roshan. The company is continuing its efforts to encourage Indian youngsters to face their fears through engrossing and provocative cinematic TVCs. The new campaign will broaden the brand’s current positioning among Indian consumers with its “Darr Ke Aagey Jeet Hai” theme and larger-than-life, high-octane antics.

The action-packed movie opens with Hrithik Roshan getting ready to undertake a freefall stunt in a cargo plane from an extremely high altitude that will be broadcast live on television. We witness an obviously concerned Hrithik weighing his options as his crew emphasizes the riskiness of the stunt. A determined expression appears on his face as he takes a sip of Mountain Dew®, faces the problem head-on, and prevails.

The movie reiterates Mountain Dew philosophy ® that when faced with a challenge, there are only two options: either give in to fear and back down, or fight through it and press on. It is this decision that distinguishes the real heroes from the others.

Hrithik Roshan, a well-known actor in Bollywood, said, “It’s always a joy to associate with Mountain Dew. I identify with the brand’s message of facing obstacles head-on with courage and overcoming fear. I’m proud to have worked with Mountain Dew over the years on creative advertisements that reinforce the concept of “Darr Ke Aagey Jeet Hai,” which is one I hold very dear. The consumer launch of our most recent campaign excites me”.

With a 360-degree campaign, the new Mountain Dew® campaign and TVC will be promoted across TV, digital, outdoor, and social media. Mountain Dew® is offered in single and multi-serve packs through top e-commerce sites, as well as in contemporary and conventional retail locations.