With 312 shops spread over 10 countries, Malabar Gold & Diamonds, the sixth-largest jewelry retailer globally, has appointed Indian actress Alia Bhatt as its new brand ambassador. After making her acting debut in 2012, Alia Bhatt soon rose to become one of India’s most in-demand actresses, starring in a number of box-office hits. She is the epitome of a new generation of extremely gifted Indian performers and has received recognition for her versatility as an actress, her humble demeanor, and her breathtaking appearance. She will also be making her Hollywood debut in the soon-to-be-released film Heart of Stone.

The announcements follow the Malabar Group’s 30th anniversary of operations, which started in 1993. With a wide-ranging retail network in India, the United Arab Emirates, Kuwait, Saudi Arabia, Qatar, Bahrain, Oman, Malaysia, Singapore, and the United States, Alia Bhatt’s appointment as brand ambassador will give the company a fresh perspective on the world as they target new markets like the United Kingdom, Australia, Canada, South Africa, Egypt, Bangladesh, Turkey, and New Zealand while also bolstering their presence in current ones.

“I am honored to represent a major international company like Malabar Gold & Diamonds. The enormous success they have achieved abroad should be a cause of great pleasure for us as we have seen firsthand how well-liked they are among Indians and the Indian subcontinental audience. I am honored to be a member of the Malabar family. I eagerly anticipate collaborating with Malabar Gold & Diamonds as they prepare to carry out their ambitious development strategy to increase their exposure among jewellery lovers around the globe” said Alia Bhatt.

Priyanka Dutta