The newest ad campaign from Dollar Industries Limited is designed to draw attention to athleisurewear, a currently flourishing market. Lowe Lintas, a company in Kolkata, conceptualized the advertisement. In order to advance the fashion quotient and connect with the GenZ audience, Dollar, the principal sponsor of the Rajasthan Royals team for this IPL season, has teamed up with five cricketing idols: Trent Boult, Shimron Hetmyer, Devdutt Padikkal, Riyan Parag, and Sanju Samson.

“Casual leggings, sweatpants, and loungewear have fast become essential parts of our personal and professional wardrobes because the majority of work meetings now take place at home in front of a notepad. This has naturally led us to launch an entire line of Athleisurewear, including Tank Tops, Crew Necks, Henleys, Polos, Sweatshirts, Jackets, Hoodies, Bermudas, Capris, Track Pants, Joggers, and Socks, which perfectly satisfy our young consumer’s desire for comfortable yet fashionable and versatile clothing options that they can wear at various events and locations, such as work, gym classes, and lunch dates” said Mr. Vinod Kumar, Managing Director, Dollar Industries Limited.

The advertisement portrays well-known team members sporting fashionable yet casual Dolla Athleisure attire combined with the Rajasthan Royals cap for the current IPL season. To emphasize the key product USPs of simplicity and flair throughout the campaign, Lowe Lintas developed an intriguing visual narrative with quick cuts and fluid camera movements accompanied by grungy lighting.

The company has launched the new campaign across various media, including its internet channels.

For more details, visit: https://www.dollarglobal.in/