The demand for ice cream in Kolkata is rising, according to one of the biggest ice cream chains in the world, Baskin Robbins. Baskin Robbins has added exciting new formats and flavors to its product lineup in order to meet changing customer preferences, rising demand, and the needs of newer audiences. Recently, the company declared that all of its parlors would be seeing the launch of 17 new products this summer.

These 17 new products include not just new flavors but many new Ice cream formats and categories as well. Ice Cream Rocks, Ice Cream Pizzas, Ice Cream Floats, Fruit Cream Sundaes, Fairytale sundaes like the Mermaid and Unicorn Sundaes, new flavors include Caramel Milk Cake, Blueberry, and White Chocolate, as well as Fruit Ninja, are available for patrons.

Baskin Robbins is already present across 65 Parlours in West Bengal and 131 in the East region. It operates 850 plus locations nationally. It aims to further grow its footprint in Kolkata specifically with the addition of another 4-6 new Parlours every year and is targeting to add 100 plus stores nationally this year.

The brand has been witnessing steady growth not just in terms of footfalls into its Parlours but is also seeing a steady uptake in its online sales. About a third of its sales come through online and delivery platforms like Swiggy, Zomato, Instamart, Big Basket, Zepto, etc.

Baskin Robbins completes 30 years of operations in India this year and is present in over 239 cities with over 850 stores. The new products will be available across all Parlours. Products like Ice Cream Rocks will also be available through leading retail stores, e-commerce platforms, and delivery partners.