P.C. Chandra Jewellers launched their Mother’s Day campaign #DearMOMents featuring customers. 12 mothers-daughters and mothers-in-law daughters-in-law are featured in their campaign spread across billboards, radio, and digital.

The campaign highlighted different young women discussing their bond with their mothers and mothers-in-law. Videos were also released on social media platforms, capturing candid and sweet moments between them.

To mark the occasion, P.C. Chandra Jewellers also launched an exclusive range of Mother’s Day-themed Dear MOMents gold jewelry collection, all within Rs 30,000/- only.

The #DearMOMents campaign is therefore a glowing tribute to mothers and their unconditional love.