On the occasion of World Environment Day, Mr. Pradip Chopra, Chairman of PS Group and iLEAD, and a first-generation entrepreneur, educationist, philanthropist, and author, released his book, “Waste – A Great Untapped Business Opportunity”. The iLEAD Campus hosted the much-anticipated launch.

In his book “Waste – A Great Untapped Business Opportunity,” Pradip Chopra delves into the possibility of garbage as a successful business opportunity. The book delves deeply into important topics like the green construction movement, upcycling of different materials like tyres, glass waste, consumer durables, tin, textile waste, plastic, shipping containers, cars, and more. Additionally, it emphasizes the recycling of military equipment and e-waste as well as the rehabilitation of ancient, decaying heritage and non-heritage buildings, antique things, and vintage items.

The book by Mr. Pradip Chopra is a thorough manual that offers insightful advice on how to cut carbon emissions, combat global warming, and take a sustainable approach to a better future. The book is an important step towards a world with no waste because of its stimulating content.

The book launch event witnesses the presence of esteemed guests like Mr. Debasish Kumar, Mayor-In-Council for Conservation of Parks, KMC, Dr. Saikat Maitra, Former Vice Chancellor, MAKAUT, Mr. Shahanshah Mirza, Executive Officer at Customs and Central Excise Department, Govt. of India and Dr. Deepali Singhee, Principal, JDBI and other dignitaries.

The distinguished visitors joined Mr. Pradip Chopra in celebrating the book launch and offering their perspectives on garbage disposal, environmental sustainability, and the way forward for a greener future. At the ceremony, over 30 junk and scrap merchants from Kolkata were honored with the “Paryavaran Sainik Samman” for their outstanding contributions to the protection of the environment and the advancement of sustainability.

All attendees had an interesting and educational time at the event. It offered a forum for insightful debate, business connections, and the sharing of ideas to motivate people, organizations, and communities to take initiative and set out on a path to a more sustainable and waste-free society.

Priyanka Dutta