A Memorandum of Understanding was signed by JIS University and upGrad Campus to jointly provide a Master of Business Administration in Digital Marketing program. The curriculum seeks to give students the fundamental knowledge and abilities they need to successfully traverse this changing environment and make the most of emerging technologies, digital platforms, and data analytics.

Bidyut Majumdar, General Manager Business Development, JIS Group; Dr. Bhabesh Bhattacharya, Vice Chancellor, JIS University; Dr. Neeraj Saxena, Pro-Chancellor, JIS University, Amit Mahensaria, CEO, upGrad Campus; Sardar Simarpreet Singh, Director, JIS Group, Dr. H S Maji, Dean, JIS University graced the MoU signing event.

The two-year program will include the core management curriculum from JIS University, ensuring a solid grounding in management principles. As part of the curriculum, students will also receive training in digital marketing, which will take up an additional 720+ hours of instruction time and cover more than 80 direct marketing techniques. Additionally, the program will contain more than 15 projects and case studies to ensure a strong emphasis on experiential learning that goes beyond conventional theories.

The curriculum will also consist of SEO, SEM, Google AdWords, Facebook Ads, PPC, Meta Dashboard, and others to leverage ChatGPT (and other Generative AI) in digital marketing.

 Integrated marketing communication – how to optimize traditional & digital marketing, web development, and public relations skills while integrating business fundamentals with cutting-edge digital marketing strategies, is also included in the course.

With the help of this particular program, students can keep ahead of the competition, change with the times, and prepare for the future in the ever-evolving business world. Successful program graduates will get an MBA from JIS University with a specialization in digital marketing, as well as a specialized certificate in digital marketing from upGrad Campus.

The creation of unrivaled work prospects for students is one of the collaboration’s main goals. The students will be well-positioned to acquire fascinating positions in top-tier firms thanks to upGrad Campus’ broad industry network. Professionals with the ideal blend of theoretical knowledge, technical expertise, and soft skills are in demand by employers today. Beyond that, this program also takes into account market demands.

This program seeks to provide students with the necessary skill sets to become highly sought-after candidates in today’s competitive labor market by fusing the academic tradition of JIS University and upGrad’s unique pedagogy.

Priyanka Dutta