“We all have Durga within ourselves. Some of us show that while others do not show that so much. I am glad I could be a part of such an amazing campaign just before the Pujas. It surely is giving the vibes that Durga Puja is coming up” said Ishaa Saha while participating in the Ami E Durga campaign.

This campaign has been conceptualized and introduced by Emami Healthy & Tasty.

The purpose of this endeavor is to honor the spirit that underlies Maa Durga’s divinity and to call up the inner power and strength of every woman.

Ishaa, who was moved by the importance of the AMI E Durga campaign, gave it her all by standing inside the specially made canter that was fashioned as a puja mandap, mingling with the crowd, and shooting pictures and making selfie reels that she posted on her social media accounts.

In the following days, well-known television personalities Trina Saha and Ditipriya Roy will take part in this campaign to inspire women to embrace their inner power, resiliency, and strength by taking on the characteristics of Maa Durga.

Emami Healthy & Tasty Ultra Lite Soyabean Oil’s dedication to promoting healthy lifestyles and authentic flavors has been at the core of the AMI E Durga month-long promotion.

Over 100 Paras (localities) in Kolkata and other areas of Bengal are being visited by this specifically created AMI E Durga Canter, giving women a place to gather and take part in this initiative. The goddess’ hands have been modeled as a larger-than-life Photo Booth, which will be used by the participating women to display their Durga-inspired characteristics by posing in front of it and having their pictures shot.

They are empowering others and encouraging them to embrace their inner powers by sharing these photos on social media with relevant hashtags. Along with hosting a quiz competition, the present emcee is awarding prizes in the form of Emami Healthy & Tasty gift baskets. As a thank-you gift, goods bearing the AMI E Durga logo will be given to each respondent. Additionally, coveted kitchen kits are awarded for the finest poses and posts.

The AMI E Durga campaign was flagged off by Rituparna Sengupta on 14^th September 2023 and will continue till 14th October 2023.

Priyanka Dutta