Licious Brings Ghotis & Bangals Together Over Amazing Food
Over the years, the rivalry between the Bengalis and Ghotis within the community has resulted in some entertaining banter. This Durga Pujo, Licious provides serenity and festive fervor with a vast buffet of savory pleasures as this contest of words and wit ensues. The brand unites ghotis and Bengalis in its newest film to celebrate Pujo’s essence with the best of Bengal—Hilsa, Prawn, Mutton, and more!
A chapter from the book of Ghotis vs. Bengalis is featured in the film, which is currently available on Licious’ Instagram and YouTube sites. It concludes at the dinner table with a delectable feast of kosha mangsho, malai curry, bhapa ilish, muitha, ilish bhaja, and pabdar jhal.
The movie takes place in a busy Bengali home that is decorated brightly and getting ready for Durga Pujo. The tastiest delicacies and meat-filled treats are being arranged on the dinner table. The lady of the home is then made fun of by her ghoti relative for wondering if the spread today only consists of bangal specialties or if there are also any ghoti treats.
For the uninitiated, those from West Bengal are known as “Ghoti,” and those from Bangladesh are known as “Bangal”.
The dispute carries on in typical Kobir Lorai fashion, with clever repartee and lighthearted replies as the woman and her “opponent” continue to poke fun at one another’s cooking methods, preferred fish, and other things.
This Lorai has a faster speed because of the dhak’s rhythmic beats, which family members cheer on and occasionally even sing along to. You might question who prevails, but naturally, Licious’s succulent morsels do!
Younger family members step in to remind everyone that, thanks to Licious, the family has been reunited and that now is not the time to dispute but to get together and enjoy the delicious food. The family forgets all about their differences as they celebrate the delectable Pujor Mahabhoj created with Licious seasonal delicacies while laughing and feeling festive.
After all, this Pujo season, every ghoti and bangal will undoubtedly bond over delicious meaty delicacies from Licious.
Priyanka Dutta