In anticipation of the impending wedding season, Tanishq has revealed its updated “Gold Exchange Policy”, reinforcing its dedication to honesty, and openness, and providing brides with unmatched value in the ever-changing market of today.

Tanishq‘s “Gold Exchange Programme” assures customers the best value for their gold holdings, with over 35 lakh marriages planned in the upcoming months. This policy provides a chance to turn old gold into gorgeous new Tanishq designs that are ideal for wearing on a person’s special day. Furthermore, given current gold prices, brides can easily obtain gorgeous new designs by trading their old gold without having to spend extra. This smooth method offers smart guidance to negotiate the present market dynamics in addition to beautiful new jewelry.

Tanishq’s Exchange Programme is an offer that awaits you year-round, designed with your worries in mind, and it opens up like a treasure trove of opportunities.

Tanishq’s dedication goes beyond just selling jewelry; it becomes entwined with every bride’s individual experience. Among Indian brides, Rivaah by Tanishq is the go-to option for carefully made collections. It is a wedding-only sub-brand. The bridal trousseau collection from Rivaah is expertly designed to be a representation of the priceless customs that adorn women and give them a sense of significance on their special day. The ‘Real Brides’ campaign was also introduced by Tanishq Rivaah in 2022 as a customer-focused initiative. This campaign showcases actual Indian brides who selected Tanishq to be a part of their incredible day.

This unique effort, designed to create a closer relationship with customers, uses a select group of clients from a range of backgrounds to represent Tanishq in different places. Tanishq’s carefully chosen designs for brides from various parts of India are highlighted in the campaign, which pays tribute to them as the prestigious Rivaah Brides. The chance to walk the ramp and relive a treasured experience from their wedding day—this time as a Rivaah Bride—was offered to participants.

The exchange of gold promotes recycling domestically rather than importing, and it also supports environmentally beneficial activities by supporting recycling above mining.

Priyanka Dutta