In 2024, Graviss Foods Pvt Ltd will open its 1000th Baskin Robbins store in India and the SAARC region, marking the beginning of a momentous milestone. This milestone represents a turning point in the company’s expansion journey, with a strategic concentration on Tier 2 and 3 cities and a concurrent attempt to cement its market position in important metropolitan centers.

Over the past three years, Baskin Robbins has consistently introduced new products, including a variety of mouthwatering desserts and ice cream cakes, thanks to its constant focus on innovation. Nearly 4000 people have benefited from the brand’s operations both directly and indirectly, demonstrating its dedication to creating jobs. To meet its demand needs, Baskin Robbins has also committed Rs 100 crore to a new plant in India for 2022. As it prepares to celebrate its 30-year journey in India in 2024, the brand has recently gone beyond parlors and is now accessible at over 4,000 of the best retail outlets across key cities.

The company, which has a large presence in more than 250 locations and over 900 outlets, is strategically using its strong franchise network to spur growth. The organization has put in place several measures to improve ties with its wide-ranging franchise network in India and the SAARC area. Furthermore, a deliberate attempt is being made to increase the size of the sales team and improve their ability to provide superior customer care that is consistent with the brand’s values and encourages customer loyalty.

Mr. Vikram Seth, Managing Director, Graviss Foods Pvt Ltd, discussed the company’s expansion plans and said, “Baskin Robbins India recognizes the impact of the country’s sustained growth and rising aspirations & affluence as India moves towards becoming the world’s third-largest economy by 2030. With a dedication to offering premium ice creams and desserts in all places throughout the country, we are thrilled to be aiming to hit a significant milestone of 1000 sites in more than 270 cities, making BR the biggest ice cream parlor chain in India. We think that ice cream can boost economic expansion, happiness, and job creation in the country”.

After 30 years of operation, Graviss Foods is the Indian licensee of Inspire Brands for Baskin Robbins. It serves both the domestic market and the SAARC area from its manufacturing facility, which is located close to Pune. In addition to ice cream parlors, Baskin Robbins may be found at leading general trade stores, hotels, restaurants, QSR chains, and contemporary trade formats. It is also available on top e-commerce platforms.

For more details, visit www.baskinrobbinsindia.com

Priyanka Dutta