HERSHEY’S Choco Delights is a melt-in-your-mouth milk chocolate bar with crunchies that was introduced by Hershey India Pvt. Ltd., a subsidiary of The Hershey Company, a leading worldwide snacking and confectionery company and the largest maker of quality chocolates in North America. With the introduction of Choco Delights, Hershey’s expands its chocolate offering in India and enters one of the country’s largest chocolate sub-sectors, ValueMolded Chocolate Sub-Segment.

HERSHEY’S Choco Delights serves Indian customers, especially Millennials, Gen Z, and value-conscious shoppers, who are increasingly demanding distinctive snacking experiences at affordable prices.

Following the successful debut of HERSHEY’S KISSES, HERSHEY’S Exotic Dark, HERSHEY’S Bars, and HERSHEY’S Choco Tubes, the firm is expanding its footprint in the chocolate market in the country with this launch, which marks a key milestone.

This new product would greatly increase Hershey’s market share in the candy industry by providing the iconic Hershey experience at a reasonable price. It is aimed primarily at metro markets, which comprise more than a million towns.

HERSHEY’S Choco Delights is available across retail stores in top cities at INR 10/-.

For more details, visit www.thehersheycompany.com.

Priyanka Dutta