ITC Sunfeast, which is renowned for offering customers fresh and creative experiences, organized a conference between hens and cows today that was unique. Their representatives engaged in a vigorous debate during which they pointed out the difficulties in making milk and eggs more kid-friendly while also stressing how important they are for a healthy diet.

A larger panel discussion was held, featuring eminent personalities like Mr. Madan Mohan Maiti, Chairman, of the National Egg Coordination Committee (NECC) West Bengal, Dr. Dulal Chandra Sen, Vice-Chairman, IDA East Zone, Dr. Ananya Bhowmik, Clinical Nutritionist and Lifestyle Consultant, celebrity mom Koneenica Banerjee, Archana Sinha, Co-Founder and CEO of Nourishing Schools.

The panel emphasized that, as a source of protein along with numerous other minerals like iron, vitamins A, D, and E, and many more, eggs and milk are vital during a child’s formative years. The panel also covered creative ways to get kids excited about eating milk and eggs.

ITC Sunfeast unveiled the Sunfeast Super Egg & Milk Biscuit with “Goodness of Protein,” their newest product innovation, based on comparable findings and an understanding of an industry gap for egg and milk biscuits.

The product development team at ITC created the biscuit to make sure kids would get nourishment and a delectable, melt-in-your-mouth texture with a crisp crunch. Moreover, the slogan “Super Combo, Super Tasty” highlights the brand’s dedication to providing its customers with “Good for you” products.

Mr. Ali Harris Shere, COO of Biscuits and Cakes Cluster, ITC Foods, said, ” Mothers view milk and eggs as necessary foods for their children, according to our consumer research, yet these foods are not very easy for kids to eat on their own, especially when they are eating outside the house. Although mothers desire to provide their children with these nutrients, the products on the market do not combine them. This gave us the idea to collaborate with our product development teams to combine these two vital nutritional ingredients into a simple biscuit form for daily use. In India, we are the first to launch a biscuit with milk and egg at a range of affordable prices”.

The Sunfeast Egg & Milk Biscuits will be available across South and East India at Rs.5, Rs 10, and Rs. 30.

Priyanka Dutta