With its #DeshkaGarv-Pradesh Ki Kala promotion, Tata Consumer Products Ltd.’s flagship tea brand, TATA Tea Premium-Desh Ki Chai, is back on this Independence Day. This ad honors proud milestones from India’s illustrious post-independence history, such as the opening of Kolkata’s first metro line and a unique exhibition of the country’s magnificent Kantha needlework. To preserve these significant occasions and allow customers to reflect on India’s glorious past, the brand has introduced a limited-edition #DeshKaGarv collection, which draws inspiration from regional art. Each set is masterfully portrayed in a distinctive regional art style inspired by India’s several state cultures, in keeping with the brand’s philosophy of inspiring national pride while celebrating regional glories.

In keeping with Tata Tea Premium’s mission to inspire patriotism, the project commemorates the 1980s opening of Kolkata’s first metro line by showcasing colorful Kantha embroidery, which richly layers its homage to India’s historical and cultural heritage by meticulously detailing the city’s cultural landmarks.

Patrons can own a piece of history and culture by visiting www.indiakichai.com.

Meals for children from disadvantaged backgrounds will be sponsored with all of the collection’s revenues.

Through this partnership with The Plated Project, 100% of the sales earnings from this unique collection will be utilized to sponsor meals for the needy, giving customers the chance to not only possess a piece of history but also to see smiles on the faces of children.

Priyanka Dutta