East India’s largest participatory sporting event has a new look. The Tata Steel World 25K Kolkata is a prestigious World Athletics Gold Label Race. With a USD 142,214 prize fund, this is the richest 25K in the world, and on Sunday, December 15, 2024, amateurs and some of the fastest athletes will line up on Red Road.

Procam International announced the Tata Steel World 25K Kolkata registration for the on-ground and virtual run. It will commence on September 19, 2024, IST 7:00 am onwards at https://tatasteelworld25k.procam.in/.

Based on several strict requirements, including organizational excellence, a top-tier elite field, equal prize money for male and female runners, a robust medical support system, live television coverage of the race, media facilities, timing mats on the course, a well-sanitized route, and an AIMS certified course to guarantee a positive running experience for all participants, Tata Steel World 25K Kolkata has been awarded the World Athletics Gold Label.

In West Bengal, the health, fitness, inclusiveness, sustainability, and giving paradigms have all been changed by Tata Steel World 25K Kolkata.

In just eight years, running has become the fastest-growing sport in the region. Women’s participation in timed categories has increased by over 270%, and the Tata Steel World 25K Kolkata has some of the fastest timings in the world thanks to a well-manicured flat course and favorable weather. 

In its third year of association, associate sponsor IDFC FIRST Bank is still involved in the race.

Some of the highlights of 2024 are as follows:

For this edition of the Tata Steel World 25K Kolkata, actor Koushani Mukherjee and legendary cricketer Jhulan Goswami will continue to represent as the Ratnas.

Exclusive Merchandise by T10, Sportswear Partner – India’s leading homegrown Sportswear brand T10 will be provided to confirmed 25K participants. They will get a specially designed race day tee-shirt, while the fastest 1000 men and women runners in the open 10K category will receive a finishers tee-shirt.

Impact360 Foundation is the philanthropy partner.

The LaLiT Great Eastern Kolkata is the Hospitality Partner.

REGISTRATION DETAILS

On-ground registrations – 25K, Open 10K, Ananda Run (4.5 km Approx.), Senior Citizens’ Run (2.3 km), and Champions with Disability (2.3 km) — will commence on September 19, 2024, IST 7:00 a.m onwards at https://tatasteelworld25k.procam.in/ and will stay open until November 22, IST 11:59 p.m., or till running places are filled, whichever is earlier.

To promote female participation, a limited number of spots have been set aside for the open 10K and 25K races. All runners who register for the run after this event must turn in their timing certificate; this is a requirement for the 25-kilometer race.

Virtual Run: Runners from all over the world can now register for the race using the exclusive Tata Steel World 25 K Kolkata app. There are three virtual race options: Open 10K, 5 km, and 25 km. Registration will open on Thursday, September 19, 2024, at 7:00 a.m. and run until Thursday, December 5, 2024, at 11:59 p.m., or until the running places are filled, whichever comes first.

Priyanka Dutta