The well-known Indian fragrance brand SKINN announced the launch of SKINN 24Seven, a new, reasonably priced fragrance range. With this calculated move, SKINN is expanding significantly to meet the rising demand for high-end scents at reasonable prices. This everyday fragrance collection aims to create a new category in the Indian fragrance market by integrating excellent smells into everyday grooming practices.

A line of Eau De Parfums from SKINN 24Seven is unveiled to take the commonplace to the extraordinary. Customers are urged to enjoy “fine fragrances for every hour, every day” by the brand positioning, “Make the ordinary special and every day magical with the new range of SKINN 24seven”.

The estimated value of the Indian perfume and deodorant market is INR 10,000 crores, of which INR 4500 crores is allocated to fragrances and INR 5500 crores to deodorants. Out of INR 4500 crores, the organized size of the fragrances category would be INR 2500 crores, with a compound annual growth rate (CAGR) of 12-13% over the next five years.

For many years, SKINN has been at the forefront of the ‘Masstige’ category of the Indian fine fragrance market. The demand for premium fragrances at reasonable costs is rising as disposable incomes and customer preferences change. SKINN 24Seven offers the ideal balance of quality, price, and style to appeal to these discriminating customers, and is well-timed to capitalize on this expanding market.

A variety of feelings are evoked by the fragrance notes of SKINN 24Seven. A feeling of simplicity and ease is produced by the combination of earthy and woody accords with citrus and oceanic elements. Meanwhile, happiness and coziness are evoked by floral and fruity notes combined with gourmand and amber accents. Easy application is guaranteed by the ergonomic bottle design, and the modest beauty of the perfumes is complemented by the simple packaging. Every fragrance is made to last six to eight hours, so you can count on a steady, pleasing scent all day.

SKINN 24Seven, which costs INR 1,745 only, provides a high-quality scent at a reasonable price. SKINN 24Seven distinguishes out in the fragrance market because it provides simple, mood-based options in an otherwise confusing array of options. Check out the latest collection at top e-commerce platforms, skinn. in, and multi-brand stores.

For more details, visit www.skinn.in

Priyanka Dutta