For the next Durga Puja celebrations, BIBA, the top domestic fashion brand in India, is teaming up with Tollywood star Ritabhari Chakraborty. The much-anticipated Pujo collection was inaugurated at the Salt Lake store in Kolkata, adding to the holiday spirit.

Now is the moment to embrace festivals, dancing, and devotion as the colorful Durga Pujo draws near. The latest collection, which has vivid colors, detailed needlework, and graceful designs that encapsulate the essence of this momentous event, masterfully combines fashion and traditions.

Known for her success in the Indian film and television industries, Ritabhari Chakraborty will assist the ladies in hopping pandals with style by providing her chic advice for both formal evening events and daily routines. A distinct manifestation of Goddess Durga is honored on each of the nine days of Pujo, with particular colors signifying the qualities of each goddess. The collection provides a vast array of stunning anarkali suit sets, A-line suit sets, and asymmetric suit sets to ensure that everyone shines brightly throughout the festivities.

Ritabhari Chakraborty said “I am thrilled to collaborate with BIBA once more, as we have a long-standing relationship and they are without a doubt my go-to brand for any situation. To help the women feel their best during this Christmas season, I am looking forward to meeting with them and giving a personal touch to their styling and dressing. The diversity of BIBA’s collection, which embodies both the glamour and ease of modern Indian women, is a tribute to the qualities of Goddess Durga, who is known for her strength and beauty”.

The actress revealed that she will be spending time with her family during the Pujo.

BIBA’s distinct position in the retail garment sector was maintained by its dedication to entering the Indian market. BIBA is at the forefront of revolutionizing Indian fashion through its carefully chosen boutiques, prioritizing customer comfort and satisfaction while providing the best selection of trendy items.

Head to BIBA to complete your Pujo fashion.

Priyanka Dutta