Diwali is a tale, not just a celebration. A tale interwoven with the gilded strands of custom, the vivid colors of festivity, and the heady aromas of happiness. As you get ready to write your own Diwali story this year, think about how fragrance might enhance the story and make every moment a treasured memory.

Diwali is a feast for all the senses, not just the eyes. Additionally, smells have the amazing capacity to provoke strong emotions, take us back in time, and forge enduring bonds.

This year, use your scent to tell a story rather than merely serve as a finishing touch. Select aromas that evoke the spirit of your festivities and that speak to your own Diwali story.

The coziness of family: Imagine the sweet scent of vanilla, the grounding elements of sandalwood, and the reassuring embrace of cardamom and cinnamon. Under the flickering glimmer of diyas, these are the aromas of home, of being together, of laughing and telling stories with loved ones. These fragrances also make considerate presents that let loved ones remember Diwali.

The sparkle of celebration: Choose lively and joyous fragrances for those spectacular Diwali evenings when the air is brimming with excitement and fireworks illuminate the night sky. Consider notes of sparkling citrus, the luxury of rose and saffron, or the enigmatic charm of amber and oud. A well-chosen scent can capture the spirit of the event and make a very unforgettable present.

The calm of prayer: As you pray and ask for blessings, surround yourself with aromas that make you feel calm and at ease. The serene essence of frankincense, the delicate scent of jasmine, or the purity of lotuses can all be used to create a sacred environment for introspection and thankfulness. These calming fragrances also make lovely and heartfelt presents.

The triumph of light: Diwali celebrates the victory of good over evil and the triumph of light over darkness. Your choice of fragrances can reflect this potent symbolism. Choose fragrances that are bright and energizing, such as lemongrass, bergamot, or citrus blossoms. These energizing notes are the ideal approach to commemorate the victory of light since they represent the dispelling of negativity and the emergence of hope.

“Diwali is one of the most beautiful times of the year; the warmth of family and friends is what makes the festive season even more special. And giving your loved ones special presents they will remember is one of the most considerate ways to say thank you. I plan to give my loved ones the Exquisite Gift set from ITC Engage as a unique, fragrant surprise this Diwali. The captivating and enduring scents are the right choice for this season since they contain the ideal touch of holiday cheer” said Tara Sutaria, a star and brand ambassador for ITC Engage.

Let your selected fragrance serve more than simply a smell this Diwali as you light the diyas and give thoughtful presents to your loved ones. It should be the narrator of your Diwali story and a fragrant reminder of the enchantment, warmth, and joy that permeate the air. Make a good choice and allow your aroma to do the talking.

Priyanka Dutta