Tata Sampann, a Tata Consumer Items Limited (TCPL) trademark, offers unpolished pulses, spices with native natural oils, high-fiber Gurjari variety Poha, premium quality dried fruits, and many other items in their most natural form. Tata Sampann’s current marketing campaign, ‘PyarBhara’ comes to life with this unique concept and urges people to choose food ingredients rich in nature’s love.

The advertisement depicts a casual banter between chefs Sanjeev Kapoor and Ranveer Brar while highlighting how Tata Sampann Unpolished Dal is unique in that it retains key nutrients and natural goodness, making it an excellent choice for consumers.

The ‘PyarBhara’ campaign encourages the idea of eating food as nature intended by showcasing the joy of cooking with pure natural ingredients. This creates a deeper connection between consumers and the ingredients they use in their cooking, making every meal tasty and nourishing for the family.

Chef Sanjeev Kapoor said, “Cooking is an honest art. Only when your ingredients and efforts are infused with love will the cuisine truly come to life. For this reason, I go with Tata Sampann. Their goods embody the boundless and unadulterated love of nature. Every time you cook using their stuff, you can sense it. Being a part of a campaign that honors this passion for Indian cuisine makes me proud”.

“Tata Sampann reminds us that the most nourishing, delicious food is the one nature provides in its intended form. I think that the key to cooking delicious food is to appreciate how nature creates it, and I’m excited to contribute my voice to a campaign that so eloquently expresses this idea. Products from Tata Sampann that are close to nature can genuinely enhance the delight of cooking at home” said Ranveer Brar.

Social media will be one of the digital venues used to promote the Tata Sampann “PyarBhara” campaign, where users may interact with the content and share their culinary adventures with Tata Sampann items. Customers are encouraged to learn how nature’s love transforms everyday cooking, making our everyday food wholesome and delicious, by watching the newly released films live on Tata Sampann’s social media platforms.

For more information, visit www.tataconsumer.com.

Priyanka Dutta