ItsMajja, one of India’s fastest-growing digital-first and social entertainment platforms, announced the launch of its YouTube channels, ItsMajja Music Bangla and ItsMajja Originals Bangla, at a lavish and celebrity-filled event held at the Hyatt Centric. The launch is a big step towards making well-curated Bengali music and online content widely available.

The channels were officially launched by Mr. Sourin Dutta, Founder & Mentor, of Media One Solutions and ItsMajja, and Mr. Anant Shrivastava, Business & Strategy Head, of Media One Solutions & ItsMajja Bangla.

ItsMajja also announced a content slate of 20 Music projects & 2 Web-Series, including the highly anticipated launch of their first musical project Jaani Dekha Hobe Abar, featuring actors Ranojoy Bishnu and Shyamoupti Mudly.

The event saw the presence of celebrated actors who were a part of ItsMajja Music Bangla’s forthcoming music projects like actors Aparajita Adhya, Bibriti Chatterjee, Trina Saha, Angana Roy, Ena Saha, Aishwarya Sen, Priyanka Bhattacharjee, Neel Bhattacharya, Rishav Basu, John Bhattacharya, Somraj Maity, Rwitobroto Mukherjee, and Shoumo Banerjee.

Also gracing the occasion were singers and musicians like Anupam Roy, Ishan Mitra, Ankita Bhattacharjee, and Debraj Bhattacharya.

Since its founding in 2015, ItsMajja has led the way in producing digital content that resonates with large audiences in India’s regional areas. It has further solidified its position in the regional entertainment sector by launching regional content platforms in Gujarati, Marathi, Kannada, and now Bangla.

Encouraging local audiences with captivating narratives in their mother tongue has always been their mission. Digital consumption will be dominated by regional content in the future, and ItsMajja Bangla is dedicated to shattering stereotypes through its narrative.

With this incredible debut, ItsMajja Bangla is poised to revolutionize the Bengali digital entertainment market by providing the global Bengali diaspora with top-notch music and web content.

Link to the YouTube channel- https://www.youtube.com/@itsmajjamusicbangla  

Priyanka Dutta