With the launch of the second leg of its PAN India brand marketing campaign through Metro trains, which will cover six major metropolitan cities—Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, and Kolkata—Konica Minolta Business Solutions India Pvt. Ltd., a leading player in digital production printing and business solutions, is reaching new heights.

This larger rollout, which builds on the success of the initial activation in Delhi and Mumbai earlier this year, will involve seven metro trains in six cities. It will begin in Delhi and Mumbai on June 23 and continue in the remaining cities.

Through high-visibility branding on the outside and inside of metro trains, the brand is showcasing its vision of innovation and collaboration under the campaign themes “Shaping New Heights, Together” and “India Prints on Konica Minolta”. While the interiors are intended to provide commuters with comprehensive information about Konica Minolta’s product portfolio and core business solutions, the exterior branding guarantees optimal citywide visibility.

Mr. Katsuhisa Asari, Managing Director, Konica Minolta Business Solutions India Pvt. Ltd., said, “With this expansive branding exercise rollout, we are entering a significant phase of brand awareness across India’s most dynamic cities. Every train that we brand serves as a mobile demonstration of our technological prowess. This indicates to our stakeholders and customers that Konica Minolta is prepared for the upcoming stage of growth in India, which will be more profound, integrated, and closely matched with the changing demands of the business world”.

Although Konica Minolta has continuously made investments in high-impact branding initiatives like Print Xpress, One PowerHouse, and Digital OOH, this metro campaign is a historic endeavor in terms of scope, reach, and immersive engagement.

By connecting with millions of commuters daily and solidifying its position as a reliable partner in progress, Konica Minolta is making sure it stays at the forefront of urban India’s ongoing evolution and the rise of digital printing as a fundamental component of contemporary businesses.

To know more, visit: https://bt.konicaminolta.in/

Priyanka Dutta