Karnataka Tourism successfully conducted a dynamic roadshow at Fairfield by Marriott, Kolkata, reinforcing its strategic focus on Eastern India as a key tourism source market. The event marked a significant step forward in showcasing Karnataka’s multifaceted appeal, spanning heritage, nature, adventure, and gastronomy to a highly engaged audience of travel trade professionals and industry leaders from the region.

The roadshow, which was intended to serve as a comprehensive engagement platform, enabled significant connections between leading tour operators, travel agencies, and association members from Kolkata and the surrounding areas and Karnataka’s tourism stakeholders. From the tranquil getaways of Coorg, Chikmagalur, and Kabini to the historical marvels of Hampi, Mysuru, and Badami, attendees investigated the state’s varied travel options. Along with Bengaluru’s tech-driven and urban attractions, the spiritual corridors of Shravanabelagola, Udupi, and Dharmasthala were also highlighted.

The delegation of Karnataka stakeholders was led by Dr. Rajendra K V, IAS, Commissioner of Karnataka Tourism, who also highlighted the state’s strategic tourism initiatives. He said, “Our goal is to make Karnataka a premier travel destination in both domestic and foreign markets. The Eastern travel trade fraternity’s response reflects the growing interest in authentic, sustainable, and well-curated travel experiences”.

In-depth destination presentations and interactive one-on-one networking sessions were highlights of the event. By announcing programs that support eco-friendly travel, rural tourism, and experiential travel, Karnataka Tourism reaffirmed its dedication to responsible tourism.

The comprehensive information about travel routes, infrastructure improvements, and future packages catered to changing traveler preferences was well received by the participants. In addition to increasing awareness of Karnataka’s well-known tourist spots, the showcase unveiled undiscovered treasures that are perfect for specialized travel markets.

Karnataka Tourism’s nationwide outreach program, which includes the Kolkata roadshow, aims to improve market visibility and fortify trade partnerships throughout India.

Karnataka Tourism expresses its profound appreciation to the Eastern Indian travel industry and anticipates further cooperation in showcasing the state’s unmatched travel experiences.

Priyanka Dutta