SOCIAL presents its most daring culinary chapter to date, with a dynamic all-day menu that offers creative flavors, introduces novel formats, and features visually striking dishes in addition to its beloved favorites. Inspired by the communities, cravings, and culinary changes influencing how Indians eat today, SOCIAL is bringing more to the table with this launch, which has been dubbed The Big Drop.

Breakfast, Snacks & Chaat, BOSS Burgers, Munchies, Substantials, Desserts, Beverages, and more are all included in the new drop. With the addition of categories like breakfast sandwiches, ramen, thalis, and dunkables, it adds new life to the table. From breakfast and chai breaks to dinners, dates, and late-night viewings, the drop remains true to SOCIAL‘s core value of providing filling, inventive meals with a distinctive twist. Mumbai, Pune, Delhi NCR, Bangalore, Hyderabad, Kolkata, Lucknow, Chandigarh, Dehradun, and Indore are among the ten cities where the new menu is currently available at more than fifty-five locations.

SOCIAL continues to uphold its core values of creating hyperlocal spaces that feel like home, where the food speaks the local language, the vibe is familiar, and the experience changes with its community, as it marks 11 years of influencing India’s café-bar culture. A daring next step in that journey is the Big Drop. The additions combine modern and inventive offerings with comfort, curiosity, and cultural storytelling, all served with the distinctive SOCIAL twist that distinguishes the neighborhood café. The additions draw inspiration from India’s social spaces, the bustle of chaat stalls, the nostalgia of college canteens, the edge of late-night thelas, and the flair of today’s Instagram cravings.

The Big Drop offers a novel combination of menu items with strong flavors, comforting familiarities, and playful twists. There is something for everyone, whether it’s business lunches, post-work get-togethers, college adda sessions, mall pit stops, family dinners, friend reunions, or lone munchies in between meetings.

The Big Drop represents a turning point in SOCIAL’s history and isn’t just about what’s on the plate. From Gen X to Gen Alpha, this menu appeals to all generations and suits all types of meals, days, and moods. Between breakfast, lunch, snacks, dinner, and everything in between, The Big Drop has something for everyone, from a slurpy ramen bowl to a loaded breakfast tray, a midnight smash burger to a chai-time dunkable. SOCIAL is doing what it does best, which is to meet the moment, make it delicious, and create a homey atmosphere.

Priyanka Dutta