At its South City Mall location in Kolkata, India’s premier destination for fashion, cosmetics, and gifts, Shoppers Stop celebrated the grand opening of its Durga Pujo campaign, “Pujor Prothom Stop”.

The celebration included the premiere of the brand’s new Pujo TVC and a unique in-store event with Debchandrima Singha Roy and Gaurav Chakrabarty, who joined customers for a special meet and greet and brought the festive mood to life.

This year’s carefully chosen Pujo collection, which features Shoppers Stop’s premium brands like Kashish and Bandeya at the forefront, is the ideal fusion of culture, design, and glitz. Shoppers Stop is the one-stop shop for a full Pujo wardrobe because it offers customers festive-ready products from top Indian and international brands like Tom Ford, Clarins, MAC, Cerruti, Juicy Couture, Armani Exchange, Tommy Hilfiger, Titan Raga, Vero Moda, Van Heusen, BIBA, and more.

Shoppers Stop launched its Pujo 2025 TVC, a touching movie that perfectly captures the spirit of “Pujor Prothom Stop” as part of the campaign. The narrative centers on a young couple celebrating their first Durga Pujo together, where the warmth of companionship, the delight of giving, and the thrill of dressing up are all brought to life.

The movie, which has its roots in the spirit of Pujo, shows how every celebration starts at Shoppers Stop, whether it’s picking the ideal outfit, locating considerate presents, or participating in festive customs with loved ones.

The campaign, which features high-end items in the areas of fashion, beauty, and giving, exquisitely captures the feelings that make Pujo more than just a holiday but a time of elegance, love, and enduring memories.

Debchandrima Singha Roy said, “You get everything at Shoppers Stop- from clothes to accessories to gifts. It helps one to complete their Pujo shopping without a hassle. My Pujo is always related to shopping, adda, and good food. During the Pujo, there is no concept of a diet in my life. After the Pujo is over, I think again of a diet. Even now, I still compare how many dresses my elder sister has and how many I have. Pujo is indeed special and Shoppers Stop will ensure that it remains special for all of us”.

Decked in an amazing Dhoti and Punjabi, Gaurav looked the quintessential Bengali babu. “My wife, Ridhima, is a black-card holder of Shoppers Stop. We have been shopping here for a long time. This is the first time that I have become a part of their TVC,” said Gaurav.

Sharing his Pujo memories, the actor said, “I used to go and collect the chanda, go and bring the Mother Goddess’ idol home, direct plays during the Pujo, and even go for the bhasan. But now I have left the old neighbourhood, and my friends are all located in different parts of India and abroad. So now I do not do these things. However, Pujo remains special. I make it a point to stay in Kolkata during the Pujos”.

As the festive collection goes beyond clothing to provide a head-to-toe luxury experience, Shoppers Stop’s “Pujor Prothom Stop” campaign upholds this sentiment by positioning the brand as the first stop for anything Pujo. Every accessory, from sophisticated watches and chic sunglasses to high-end fragrances, cosmetics, and eye-catching handbags, is carefully chosen to help customers transition from Shoshti to Dashami in style and refinement.

Your festive adventure starts here with over 500 luxury brands, services like Personal Shoppers, and special benefits for First Citizen Club members.

For more details, visit www.shoppersstop.com

Priyanka Dutta