ZEE5’s new seasonal campaign, “Iss Diwali, Sirf ZEE5 Par Plot Badlega, Ho Jao Ready!” urges viewers to illuminate their screens with remarkable tales this Diwali. The Bharat Binge Festival is also introduced by ZEE5’s marketing, turning the holiday season into an entertaining and storytelling extravaganza.

The campaign from ZEE5 is based on in-depth viewer data that shows how popular genre-driven, high-engagement entertainment is becoming in India. Across all languages and geographical areas, thrillers, mysteries, and crime dramas are some of the most popular genres on the site, while family dramas and romances continue to be holiday mainstays. The Bharat Binge Festival capitalizes on this change by crafting a campaign narrative and content lineup centered on emotional intensity, pace, and surprise—elements that encourage binge behavior.

To make the Bharat Binge Festival even more rewarding, ZEE5 has also announced a special one-week offer from October 13 to October 20. The Hindi content pack will be available at Rs 149 (regular price Rs 199), while the Bangla pack and other regional packs will be available at Rs 59 each (regular price Rs 99). The All Access Pack will also be available at a special discounted price of Rs 249 (regular price Rs 299).

This campaign, which leverages platform intelligence and audience analytics, breaks away from the typical feel-good festive narratives and reimagines Diwali as a festival of stories where every twist, genre, and emotion brings something unexpected to the screen.

To provide viewers with more festive perks, ZEE5 has also partnered with top consumer sites. Subscribers may take advantage of a three-month JioSaavn Pro trial included with ZEE5 subscriptions during the promotion, as well as guaranteed cashback on Paytm UPI AutoPay and Cred UPI AutoPay. These collaborations give spectators more value and a more comprehensive entertainment experience this Diwali by extending the spirit of celebration beyond storytelling.

The Bharat Binge Festival will bring together audience-favorite genres, regional powerhouses, and star-led narratives with a carefully curated lineup of fresh premieres and fan favorites in seven languages.

As part of this “Ei Utshober Morshume Plot Bodlabe”, viewers can enjoy an exciting slate of fresh releases- in Hindi (Bhagwat Chapter One – Raakshas, Saali Mohabbat, Honeymoon Se Hatya), Bangla (Madam Sengupta, Mrigaya: The Hunt, Abar Proloy),  Marathi (Sthal, Ata Thambaych Naay, Jarann), Telugu (Kishkindapuri¸ D/O Prasadrao Kanabadutaledu, Jayummu Nischayamu Ra), Tamil (Veduvan, Housemates, Maaman), Malayalam (Sumathi Valuvu, Aabhanthara Kuttavaali, Kammattam) and Kannada (Elumale, Ayyana Mane, Marigallu).  

Supported by a high-impact marketing rollout spanning Out-of-home, digital, and social, the campaign is set to make this Diwali a celebration not just of stories, but of the storytellers and audiences that shape them.

From thrilling thrillers and family dramas to endearing romances, the Bharat Binge Festival highlights ZEE5’s depth in regional storytelling by connecting viewers with stories in the language they love.

Join the Bharat Binge Festival on ZEE5 from October 13 to October 20th to enjoy amazing stories, exclusive deals, and entertainment that speaks your language.

Priyanka Dutta