In collaboration with Lotus Bakeries, Mondelēz International, the producers and bakers of the most popular snacking brands in India, announced the introduction of Biscoff® in the nation. With this introduction, Mondelez India broadens the range of high-end cookies it offers in the nation. The Biscoff® cookie’s local launch introduces Indian consumers to its distinct crunchy texture and caramelized flavor, which has revolutionized eating worldwide. A partner like Mondelez India will produce Biscoff® locally, which is a first for Lotus Bakeries worldwide.

Using its vast distribution network and in-depth marketing knowledge, Mondelez India will spearhead the brand’s production, marketing, and distribution in the nation under this agreement. In addition to guaranteeing that customers receive the same distinctive caramelized taste, crispy texture, and quality that Biscoff® is renowned for globally, this key milestone upholds Mondelez India’s Make in India commitment.

Dirk Van De Put, Chairman & CEO, Mondelēz International, said, “We had a clear idea when we announced our collaboration with Lotus Bakeries last year: to unite two legendary snacking brands and produce something genuinely unique for Indian consumers. This partnership underscores our dedication to introducing millions of Indians to the Biscoff® experience—one that is both distinctive and unforgettable—and is an exciting step in bolstering our position in the premium cookie market”.

Mondelez India continues to lead via innovation and portfolio development, building on its solid seven-decade record of pioneering India’s snacking culture. The company’s goal to provide top-notch snacking experiences to India is further highlighted by its partnership with Lotus Bakeries, a Belgium-based business with a global presence in the decadent and healthier segments, with strong brands and goods sold and produced across multiple continents.

The company’s portfolio in the rapidly expanding premium cookie market is strengthened by the inclusion of Biscoff®, which complements its current brands like Oreo and supports its goal of dominating India’s snacking market across price points, forms, and occasions.

Biscoff® will be introduced nationwide on major retail and internet platforms, with five-pack quantities starting at under INR 10. In order to extend the traditional Biscoff® experience to upscale out-of-home situations, the launch will also involve collaborations with top hotel chains, airlines, and coffee shops to serve this iconic cookie alongside the customer’s preferred hot beverage. Additionally, the firm is working with well-known quick-service restaurants (QSRs) to include the delicious Biscoff® flavor into popular desserts, giving customers additional opportunities to savor their preferred caramelized cookie flavor.

For more details, visit: www.mondelezinternational.com 

Priyanka Dutta