From March 28 to May 31, 2026, SOCIAL will revive its exciting #DoosraStadium experience as the country prepares for its most anticipated cricket season. This will turn outlets all over India into the ultimate match-day destination. SOCIAL promises an immersive experience that goes well beyond simply watching the game with its thrilling cricket-watching experience, interactive formats that bring the game from the big screens to your phone, and a carefully chosen menu inspired by India’s favorite teams.

This season, SOCIAL unveils a specially designed menu with nine inspired dishes that celebrate national flavors and are meant to be shared over exciting games.

On offer are dishes like Rajasthan Ballistic Bhajiyas, Hyderabad’s OG Haleem Biryani, Lucknow Bharwan Galawati, Bengaluru’s OG Stadium Samosas, Punjab Sixer Chhole Bhatoore, Gujarat Farsan Platter, Mumbai Vada Platter, Delhi Match Momos, and Kolkata Filet-O-Fish Burger.

SOCIAL’s match-day menu guarantees that every bite is as thrilling as the game, whether you’re supporting your city or just there for the food. Some of the match-day menu’s favorites will be available for delivery on Zomato and Swiggy for those watching from home.

Fans can savor SOCIAL’s recently released Grenades, which are strong, easy-to-drink concoctions designed to enhance every second of the game. They enhance the whole match-day experience and are easy, punchy, and perfect for sharing. Lifaafa, SOCIAL Emotions, LLIIC, Banarasi Patiala, SOCIAL Screwdriver, LLIIT, the Manhattan, and Old Fashioned are among the new favorites that visitors can discover. Groups can easily settle in and stay through every over thanks to the addition of beer buckets in sets of three, six, and nine.

The launch of an interactive mobile cricket game that fans can play and win big at SOCIAL is one of this year’s major highlights. Fans can play along, score points, and compete with friends with this in-between-over feature, which gives the match-day experience a fun, competitive edge.

With exclusive merchandise, giveaways, and match tickets, SOCIAL, in collaboration with United Breweries, an official partner of the season, brings fans closer to the game and makes each visit unforgettable.

SOCIAL continues to improve match-watching experiences outside of stadiums with venues decorated with cricket-inspired décor, boisterous crowds, and high-voltage experiences. Every moment feels bigger than life thanks to SOCIAL, whether it’s the excitement of a last-over finish or the delight of celebrating a six with friends.

The #DoosraStadium 2026 experience will be available across SOCIAL outlets in Mumbai, Delhi-NCR, Bengaluru, Pune, Hyderabad, Kolkata, Lucknow, Chandigarh, and Dehradun. 

Priyanka Dutta