In celebration of its partnerships with both teams, Kingfisher Strong Power Soda from United Breweries Limited (UBL), a division of HEINEKEN Company, created a unique moment in Indian football by bringing rivals Mohun Bagan Super Giant and East Bengal FC to one stage ahead of the eagerly anticipated 2025–26 Indian Super League (ISL) Kolkata Derby. In addition, UBL’s Amstel Grande Packaged Drinking Water made its debut in Indian football by partnering with Mohun Bagan Super Giant.

During one of the nation’s most anticipated sporting events, Kingfisher Strong Power Soda is interacting with two of Indian football’s most fervent fan communities through its partnerships with both clubs. The occasion brought to light the expansion of football in India, the fervor of its fan base, and the significant role that brands can play in promoting the game. 

Vikram Bahl, Chief Marketing Officer, United Breweries Limited, said, “One of India’s greatest cultural passions is football in West Bengal. No place in the nation can compare to the fervor, rivalry, and devotion of supporters surrounding the Kolkata Derby. We wanted to contribute to that culture in a genuine and significant way through Kingfisher Strong Power Soda and Amstel Grande Packaged Drinking Water. We celebrated the passion that makes Kolkata football genuinely unique by bringing both teams to the same stage before the Derby”.

The availability of Kingfisher Strong Power Soda and Amstel Grande Packaged Drinking Water this season reflects UBL’s increasing dedication to Indian football and the fervent communities that support it, as the sport continues to gain cultural and fan significance.

Priyanka Dutta