Lava International Limited, the top manufacturer of mobile phones in India, welcomed the media and tech community and unveiled its flagship program, Insiders Meet– Kolkata Edition, at JW Marriott. In addition to immersive hands-on product experiences, the event brought together the media, tech enthusiasts, and the creative community for an interesting conversation with the company’s leadership.

Attendees had the chance to test out Lava’s newest smartphones in categories like Agni, Blaze, Shark, Bold, and Smart in addition to audio accessories.

The fraternity discussed local innovations, AI, product offerings, and the brand’s journey with LAVA’s leadership team.

Insiders Meet was created as a forum for candid and productive communication between the brand and influential opinion leaders, promoting deeper engagement with the tech community.

A renewed brand identity, a growing portfolio of smartphones, feature phones, and audio products, and a strong focus on customer needs are the main drivers of Lava’s growth momentum. With more than 1,10,000 retail locations, Lava is a steadily expanding brand.

East India remains one of Lava’s primary focus markets, and the company’s smartphone business grew by 50% in the preceding year, reflecting the brand’s increasing consumer resonance and strengthening market position nationally. Lava is confident in the ongoing demand for dependable, cost-effective smartphones throughout India, as evidenced by its plans to double its retail reach in the current year and aim to double the smartphone volumes.

By providing a fully bloatware-free Android interface devoid of unwanted pre-installed apps and industry-leading Service@Home after-sales support, the company also improves the daily user experience.

Priyanka Dutta