As Kolkata prepares for Maa Durga’s return, its streets resonate with dhaak, burst with marigolds, and buzz with the excitement of five days wholly devoted to Pujo.

This Sharodiya, Virachi presents The Durga Puja Edit, 2026, a curated selection of modern Indian festive attire inspired by the rituals, gatherings, and tranquil moments that define Durga Puja from Shashti to Dashami.

Each ensemble features the label’s signature handcrafted details, including French knot embroidery, zardozi, and intricate embellishments applied by skilled local artisans onto premium fabrics. Every piece is made to order and can be customized in size, color, and design elements. This same attention to detail informs Virachi’s production philosophy, favoring small-batch runs over mass production and maintaining minimal packaging, consistent with the brand’s enduring dedication to sustainable, made-to-order fashion.

With The Durga Puja Edit 2026, Virachi infuses its philosophy of timeless tradition reimagined for modernity into the heart of Sharodiya, presenting pieces crafted to endure beyond the immersion and return season after season to the wardrobes they were selected for.

Address: 20/1A Lake View Road, Riddhi Apartment, First floor, Kolkata-700029

Label Surbhi Pansari presents The Durga Pujo 2026 Edit for this Pujo. Drawing from the enigma of the forest and the splendor of Bengal’s most beloved festival, Forest presents a fashion narrative spanning the five sacred days of Durga Puja.

From jackets to bandhgala suits, jodhpuri ensembles, kurtas, and shirts, every garment is crafted with intricate zardozi, antique gold thread, pearls, sequins, and crystal embellishments. At its core, Forest is a tribute to strength, divinity, and artistry where the splendor of nature harmonizes with the enduring essence of Maa Durga.

Address: 12, Loudon St, Elgin, Kolkata, West Bengal 700017

Priyanka Dutta