Along with the launch of its Shagun Festive Jewellery Collections, Senco Gold & Diamonds (Senco), one of India’s top jewelry retailers with a history spanning over 87 years and a network of over 218 showrooms nationwide, announced the launch of its Dhanteras Shagun campaign, Tumse Hai Yeh Tyohar, featuring brand ambassador Kiara Advani.

The campaign highlights how beautiful jewelry is an essential component of the festive experience while celebrating the delight of dressing up and the emotional warmth of holiday customs. Its core is the age-old custom of a woman getting ready for the holiday season, showing how the appropriate jewelry completes her festive appearance and elevates each occasion.

Every element of the party becomes significant, from picking the ideal joyful outfit to selecting jewelry that matches her unique style. The thrill, excitement, and anticipation of dressing up are just as much a part of the celebrations as the treasured customs that unite families. Senco aspires to be an essential component of every family’s Shagun—a eternal representation of light, love, and legacy that spans generations—and is based on a strong legacy of workmanship and emotional connection.

Senco Gold & Diamonds presents its Shagun Collection, a celebratory line that includes lightweight, affordable 9-karat gold jewelry as well as finely created jewelry in yellow gold, diamonds, antique, and Polki designs to celebrate the spirit of the season. The lines provide something for every taste, occasion, and price range by fusing classic workmanship with modern aesthetics. With designs that may be treasured for years and passed down as priceless family treasures, each piece represents the spirit of auspicious beginnings and heartfelt blessings.

With Wamiqa Gabbi as its new brand ambassador, Senco Gold & Diamonds’ Everlite brand presents a unique, modern approach to everyday jewelry this Diwali. Everlite’s lightweight jewelry is made for contemporary, fashion-conscious women and may be worn to both formal and informal events. Its extensive assortment includes diamond jewelry in a variety of categories, including bracelets, pendants, rings, and earrings, as well as 9KT, 14KT, and 18KT gold jewelry. The brand, which embodies Wamiqa’s allure and modern aesthetic, honors uniqueness, adaptability, and grace, making jewelry a regular way to express one’s own sense of style and bringing some glitz to every joyful occasion. Every month, new designs and collections are added to the collection, which ranges in price from Rs 10,000 to Rs 50,000. This keeps the collection up to date, modern, and in line with changing consumer tastes.

Exclusive Dhanteras Shagun Offers are as follows:

• Up to Rs. 14000 off per 10 grams of Gold Jewellery
• Up to 36% off on Diamond Value
• 0% Deduction on Old Gold Exchange
• Lucky Draw prizes – Get a chance to win Gold worth Rs. 1.20 Cr. & iPhone 18 Pro
• Assured Gift on Every Purchase
• SBI Offer – Up to Rs. 7500 Instant Discount with SBI Credit Card

From October 25 to November 8, 2026, Senco Gold & Diamonds showrooms will host the festive specials, which will accommodate a wide range of customer tastes and budgets, with jewelry starting at just Rs 20,000.

Priyanka Dutta