This Diwali, Shyam Metalics unified Kolkata with a four-day festive event named ‘Alokmoy Kolkata’ at Acropolis Mall. Blending Kolkata’s passion for lights, colors, and culture, the initiative honored the city’s festive vibe and artistic essence through creativity, cultural displays, and community involvement.

Alokmoy Kolkata, centered on honoring Kolkata’s unique cultural identity, blended tradition with innovation to turn the festive season into an immersive experience. The celebration added a special element through an installation that combined the durability of SEL Tiger TMT Bars with the adaptability of SEL Tiger Roofing Sheets. An impressive lights tree, built with SEL Tiger TMT Bars, was the main attraction. Kolkata-themed creations like a vintage tram and taxi, fashioned from SEL Tiger Roofing Sheets, were also present. Shyam Metalics’ products shone alongside light arches and festive décor, blending the city’s iconic character with engineering versatility.

Beyond typical festive decorations, the campaign centered on community involvement. Daily creative activities invited visitors to join in the festivities. The festivities started with Phoolon Ki Rangoli, followed by a Rangoli Competition and Diya Painting. Traditional Indian art forms were celebrated in these activities, which offered participants a venue to display their creativity and join in Kolkata’s festive atmosphere.

The four-day celebration ended with a grand finale. Mithun Chakraborty, a famous actor and cultural icon, attended as the special guest. The event’s finale honored competition winners and presented special gifts, providing a memorable end to the celebrations.

Shyam Metalics enhanced its presence in Kolkata via Alokmoy Kolkata, honoring the city’s populace, customs, and cultural vitality. The initiative showed the company’s effort to expand its engagement beyond its core business and foster community connections.

For more information, visit: www.shyammetalics.com

Priyanka Dutta