FITEXPO INDIA 2023 is among Asia’s largest sports, fitness, and wellness trade expo. The expo took place from 1^st to 3^rd December at the Biswa Bangla Mela Prangan in Kolkata.

Radhe Shyam Goenka, Chairman, Emami, Sushil Poddar, President, CWTA, Harmeet Singh Luthra, Founder-Director, Fitline, Vishal Gupta, MD, Viva Fitness, Gagan Sachdev, Founder-Director, Bodyline and FITEXPO INDIA, Paul Chowdhury, Rival Fitness, Parag Bhatia, Director, Building Nutrition, Rahul Bose, Director, Body Sensation graced the inauguration ceremony.

The event is being held in association with SPORTEXPO.

The 3-day mega expo spread over 3 lac sq feet of indoor and outdoor area, saw the presence of over 5000 fitness, sport, and wellness enthusiasts and experts. The EXPO showcased a diverse range of sports and fitness products from top brands.

The FITEXPO INDIA 2023 was an amazing business-to-consumer (B2C) as well as a business-to-business (B2B) affair. This is the fourth edition of the Expo which is held biennially.

More than 100 different kinds of events related to fitness, bodybuilding, powerlifting, kettlebell, weight lifting, CrossFit, arm wrestling, dance fitness, Zumba, yoga, and more were showcased at the expo. FITEXPO INDIA 2023 has 32 formats of martial arts, mixed martial arts, and combat sports. Other than popular games like cricket and football, there is throw ball, dodgeball, rugby, skating and cycling, indoor games like badminton, table tennis, carrom, chess, archery and dart tournaments, and many other activities.

At the FITEXPO INDIA 2023, students from different schools in Kolkata as well as several associations and bodies about sports, fitness, callisthenics, wellness, sporting infrastructure, and software took part in live activities. The event was carefully planned to adhere to the international event standards.

In addition to connecting with the growing number of sports fans, fitness enthusiasts, and wellness practitioners, FITEXPO INDIA was dubbed a “Kumbh mela” for sports, fitness, and wellness. It offered a 360-degree view of these quickly growing sectors, where wealth, health, and commerce coexist under one roof with long-term commercial benefits.

Priyanka Dutta