To accommodate the spike in demand this summer, BAJAJ released its most recent line of air conditioners that feature the “DuraMarine Pump”.

The company has concentrated on inventing a scientifically built pump that is considerably superior to standard pumps to create a deep differentiation in air coolers. This new range is a component of the updated line of household appliances that are high endurance, aesthetically beautiful, and minimal maintenance.

According to the brand’s market research survey, respondents blamed pump failures for air cooler breakdowns. Due to inadequate insulation and continuous exposure to moisture, the air cooler’s pump corrodes. In keeping with its dedication to customer focus, the brand has updated its line of air coolers to help customers enjoy the summer.

“This summer, we have updated our complete range of Air Coolers with cutting-edge technologies like the ‘DuraMarinePump’ and 2 years guarantee, making us genuinely ‘BUILT FOR LIFE. The modern consumer favors durable goods that provide convenience and attractiveness and are supported by more recent technological breakthroughs. As a result, we are spending a lot of effort on R&D projects and utilizing technology across all categories. The El Nio effect has ushered in summer earlier than usual, and we anticipate greater demand for seasonal cooling equipment like fans and air coolers. We improved our entire offering with sophisticated features in response to the demand” said Mr. Ravindra Singh Negi, Chief Operating Officer, Consumer Product Business, Bajaj Electricals Limited.

‘DuraMarine Pump’ promises durability as it has better grade insulation that provides greater protection and extends the pump’s life. Unlike the regular Cooler Pumps available, this pump also comes with a 2-year warranty. This feature is being introduced across the entire portfolio of Air Coolers.

The new models are available in retail outlets, e-commerce sites, and https://shop.bajajelectricals.com/

To know more about Bajaj Electricals Limited, visit www.bajajelectricals.com.

Priyanka Dutta