Blue Star Limited unveiled its extensive lineup of 150 room air conditioner models, including a “flagship premium” range, for the summer season. The lineup includes window, fixed speed, and inverter air conditioners to meet the needs of all customer segments at all price points.

B Thiagarajan, Managing Director, Blue Star Limited, and other eminent dignitaries graced the launch.

The extreme summer heat in many regions of the nation and the growing disposable incomes of India’s middle class are driving a significant increase in the demand for room air conditioners. The rising demand in Tier 3, 4, and 5 markets, as well as replacement buyers and those buying air conditioners for extra rooms in their homes, are also driving this growth. The AC industry in India is expected to double by FY30, according to estimates.

Using its manufacturing, research and development, and innovation capabilities, Blue Star has introduced several products to meet this increasing demand, including new, unique, and best-in-class air conditioners.

In the 3-star and 5-star categories, the company has introduced a wide range of models that provide excellent cooling performance in harsh environments. These models have attractive prices starting at Rs 28,990 and come in a range of cooling capacities from 0.8 TR to 4 TR.

This includes a sophisticated selection of almost 40 models of Smart Wifi air conditioners with special features like Customised Sleep, which allows you to set the temperature, fan speed, and cool/fan mode and turn the air conditioner on and off every hour for 12 hours, guaranteeing restful sleep. Voice Command Technology allows users to control their air conditioners with voice commands in Hindi or English via smart devices like Google Home or Amazon Alexa. Furthermore, the Energy Management feature gives you total control over how much energy your air conditioner uses. It makes it easy to monitor, regulate, and set usage limits, which helps you avoid using too much energy.

The newly launched ACs are equipped with various powerful features like AI Pro+, Defrost Clean Technology, and many more.  All Blue Star inverter ACs are Smart Ready and can be upgraded to Smart ACs with the addition of a separate smart module.

The Company has launched a formidable range of flagship models, including ‘Super Energy-Efficient ACs, ‘Heavy-Duty ACs,’ ‘Hot & Cold ACs’ and ‘ACs with Anti-Virus Technology’.

Virat Kohli continues to serve as Blue Star’s brand ambassador for Room ACs, significantly contributing to the growth of the company’s equity and brand recognition.

In January 2023, Blue Star started commercial production at its state-of-the-art manufacturing facility in Sri City, Andhra Pradesh, through its fully owned subsidiary Blue Star Climatech Limited. The company also runs two facilities specifically designed to produce room air conditioners in Himachal Pradesh. Along with extensive initiatives centred on IoT integration and digitalisation, these facilities are outfitted with cutting-edge automation technologies, such as modern assembly lines and material handling systems. With these facilities, Blue Star can now produce about 1.4 million room air conditioners, with plans to gradually increase that number to 1.8 million units soon.

Priyanka Dutta