Blue Star Limited unveiled its new comprehensive range of Room ACs, including a ‘best-in-class affordable’ range and a ‘flagship premium’ range, for the upcoming summer season.

B Thiagarajan, Managing Director, Blue Star Limited, graced the event.

To serve every consumer sector, the company has introduced more than 100 models in a range of price ranges and configurations, including windows, fixed speed, and inverter air conditioners.

The Company has launched three categories in the inverter split AC segment. These include flagship, premium, and affordable ranges in 2-star, 3-star, and 5-star variants, which are available in various cooling capacities from 0.8 TR to 2.2 TR at attractive prices starting from Rs 29,990.

The newly launched ACs are equipped with customer-friendly features like AI Pro, Turbo Cool, Convertible 6-in-1 cooling, Nano BluProtect Technology and Hydrophilic Blue Fin coating, DigiQ penta sensors, and many others.

They have also launched a range of flagship models comprising ‘Super Energy-Efficient ACs,’ ‘Heavy-Duty ACs,’ ‘Smart Wi-Fi ACs,’ ‘Hot & Cold ACs’ and ‘ACs with Anti-Virus Technology’. Further, it has launched an 80th-year special edition AC to commemorate its legacy.

In addition to offering customers outstanding cooling at reasonable costs, Blue Star air conditioners are renowned for their high caliber, dependability, and longevity. The manufacturer offers simple financing options, a 5-year warranty on PCBs, and a lifetime warranty on inverter compressors.

Ever since the company entered the home air conditioning market in 2011, Blue Star has consistently outperformed the industry in this sector. By FY26, the company hopes to have 15% of the market share in the room air conditioner segment.

Virat Kohli is still the brand spokesperson for Room ACs at Blue Star.

Blue Star’s 80th year was completed this year. The Company is celebrating this significant milestone by launching several time-limited special customer incentives. These consist of an 80-month guarantee, an EMI of Rs. 80 per day, subsidized installation for Rs. 680, and other consumer finance and reward incentives on all air conditioners.

Priyanka Dutta