With its new campaign, RCF Strong toh Ghar Strong, Dalmia Cement is shifting the focus of its brand while taking on the responsibility of guiding and helping consumers with the proper usage of cement in the most important component of the house—the roof column foundation. The goal of the new customer-centric messaging is to raise awareness among contractors and housebuilders about the importance of selecting the proper cement, applying it correctly, and adhering to the best construction standards when building their dream homes.

The ad featuring Superstar Ranveer Singh aims to establish Dalmia Cement as the RCF Expert. Superstar Ranveer will lend significant weight to the brand’s promise of superior technical expertise and unmatched service, which is reinforced by the tagline RCF Strong toh Ghar Strong, throughout its extensive multimedia launch.

Speaking about his cooperation Superstar Ranveer Singh said, “I have always respected Dalmia Cement for its more than 80 years of contributions to the building industry. As a proud partner of the company, I stand by the critical role that foundation and roof columns play in the building of homes. Our joint goal is to empower people to make wise decisions and guarantee that all structures endure”.

The new brand campaign demonstrates a dedication to client-centricity in addition to an impressive legacy. Its central theme is that building a home with proper care entails developing it for future generations.

Priyanka Dutta