To cater to the needs of the men on the go, Ripple Fragrance, the fragrance segment of NR Group launched DNA-Deo on the Go in Kolkata.

The press meet was graced by Anik Banerjea, Chief Business Creator, Ripple Fragrances Pvt Ltd and other eminent dignitaries.

The product is affordably priced at Rs 100 for 75 ml. The product is long lasting and offers the best value for money. With this product, the company wants to create a stir in the deodorant market.

The product has been developed keeping in mind the climatic conditions of India. The premium deodorant has sweat busters which will enable one to stay cool throughout the day.

The product will be easily available at all leading cosmetic stores, supermarkets and retail stores too.

A new range of perfumes for the women customers will also be made available next, announced the company officials.

Priyanka Dutta