The official inauguration of Shyam Sundar Co. Jewellers’ yearly celebration, Chomok Bhora Dhanteras, has been announced. It will take place from October 30 to November 10, 2026.

The spectacular new collection was unveiled by Arpita Saha and Rupak Saha, Directors of Shyam Sundar Co. Jewelers.

The holy celebration of Dhanteras is devoted to bringing the Goddess of prosperity and good fortune into homes. Buying jewelry or objects made of gold, diamonds, and silver is part of the customary celebration. This celebration is extremely important since it is said that the beautiful brilliance emanating from these precious metals offers happiness, tranquility, and prosperity to families through the heavenly blessings of Goddess Dhanalakshmi.

The premier yearly display of gold, diamond, and silver jewelry held by Shyam Sundar Co. Jewelers to commemorate the Diwali season is called “Chomok Bhora Dhanteras.” In keeping with its illustrious history, this year’s edition promises to enthrall patrons with a unique, endearing jewelry collection and incredibly alluring holiday deals.

Handcrafted gold and diamond jewelry, including both traditional and modern bridal designs that are sure to turn heads, is part of the exclusive collection. The company’s hallmark designer diamond line, Glitteria, the 9K gold jewelry collection, Reflections, the designer silver jewelry line, Silver Expressions, and an exclusive selection of precious astrological gemstones are among the highlights.

Festive Offers & Highlights:

*Gold Jewellery: Flat discount of Rs 855 per gram on making charges.

* Diamond Jewellery: 100% off on making charges.

* Silver Jewellery (‘Silver Expressions’): Flat 20% off on making charges.

* Assured Gift: A guaranteed gift with every single purchase.

* Mega Lucky Draw: An exciting opportunity to win 3 Scooters

(applicable jointly across the Sharadiya Swarna Sambhar 2026 and Chomok Bhora Dhanteras 2026 campaigns).

Customers can also take advantage of a number of services and special value programs, such as the well-liked Sonay Sohaga (a special discount scheme for buying jewelry) and a simple old-gold exchange facility. Additionally, 9K gold jewelry, silver coins, silver utensils, and silver puja artifacts will be on display in the showrooms.

The ‘Chomok Bhora Dhanteras’ festive offers will be available across all showrooms of Shyam Sundar Co. Jewelers in Tripura (Agartala, Dharmanagar, and Udaipur) and Kolkata (Gariahat, Behala, and Barasat)from October 30 to November 10, 2026.

Priyanka Dutta