ITC Limited has announced expansion of its fresh dairy portfolio with the launch of Aashirvaad Svasti Lassi. This is the fourth product that the brand has launched in Kolkata within 2 years of its operations, since its launch in 2018.

The pouch packaging has an image of an earthen glass full of lassi which is sure to get consumers’ attention.

Priced at Rs 10 for a 160 ml pack, Aashirvaad Svasti Lassi will be available across more than 3,000 outlets in the city. The product has a seven day shelf-life, when kept refrigerated.