One of the top food and FMCG companies in India, AWL Agri Business Limited, used its flagship brand, Fortune, to celebrate World Poha Day with a sizable community event that featured Fortune Poha at The Hub in Indore. In addition to a record-breaking display of 100 different types of poha made with Fortune Poha, the celebration included an ambitious attempt to set another record by serving Fortune Poha to over 1,000 people at once. In addition to honoring one of the nation’s most beloved breakfast staples, the event brought together locals and foodies to highlight Indore’s distinctive identity as the Poha Capital of India.

The 100 poha varieties on display highlighted the iconic dish’s adaptability, regional diversity, and cultural significance. In an effort to set a record, Fortune also organized one of the biggest poha-eating events in the nation, drawing over 1,000 people to enjoy Fortune Poha at the same time. An unprecedented milestone in the celebration of India’s culinary heritage was reached when the initiative resulted in a successful entry into the Golden Book of World Records.

The largest poha-eating gathering, led by renowned Indori chef Raju Bhaiya of Utsha, was brought to life through an integrated digital and on-ground campaign. Residents, foodies, and community members all enthusiastically participated in the event; as part of the historic celebration, over 1,000 people came together to enjoy Fortune Poha at the same time. The event highlighted how the staple continues to change while remaining an essential component of daily meals in Indian homes by bringing together traditional flavors and creative preparations.

Strong pre-event visibility through restaurant screens and LED branding at The Hub, along with interactive activities like Zumba and games like the #FortuneWorldPohaDay online contest, increased participation.

AWL Agri Business Limited’s dedication to showcasing India’s varied culinary customs while boosting consumer engagement around dependable kitchen staples is reflected in the record-breaking celebration of poha. The company is still committed to providing consumers nationwide with reliable staples and promoting a deeper understanding of India’s rich culinary legacy through Fortune.

Priyanka Dutta