This year’s Durga Puja, the Asurbinashini Sarod Samman 2026, will honor not only the magnificence of puja decorations but also the creativity, social efforts, and communal spirit that drive celebrations throughout Kolkata. Hosted by PR Junction, the initiative will unite approximately 200 Durga Puja clubs and 70 housing societies on a single platform.

The awards will include seven categories for Durga Puja clubs and seven for housing societies, with prizes awarded to the winners in each category.

Seeds of Innocence IVF Centre is the Presenting Partner of the initiative, with Amar Anna Rice as the Co-Sponsor and Treebites & Puchkaman as the Associate Sponsor.

The initiative is being led by Priyanka Banerjee, Owner of PR Junction, with the support of Saikat Mahapatra, Rajarshi Bhattacharjee, Nibedita Bhattacharjee, Chandan Banerjee and Debavan Nandi. The organisers said that the support of the entire team has played an important role in bringing the initiative together.

Brands from various sectors come together on one platform to foster community celebration, social engagement, and meaningful conversations.

Led by PR Junction and supported by its partners and team, the Asurbinashini Sarod Samman 2026 seeks to host an event that honors the essence of Durga Puja while also fostering meaningful dialogues relevant to families and communities.

Priyanka Dutta