ITC Limited launched ITC CARE Basket. This is an initiative in partnership/ collaboration with Akshay Patra. The second wave of the pandemic has resulted in many people losing their source of income including individuals & families, vulnerable sections of the society, contractual factory workers, to Mumbai Dabbawalas among others. ITC CARE Basket is a thoughtfully curated essentials basket that can support the monthly requirements of a family.

Through the pandemic, ITC Ltd and Akshay Patra have been committed/ dedicated to supporting the government and the distressed communities with relief provisions/essentials. To further amplify this initiative they have appealed to the conscious citizens, to come forward and extend support to those who have been impacted during this long pandemic.

The ITC CARE Basket is an assortment of ITC’s wide range of FMCG products, delivering the goodness of essential micronutrients, fiber-rich products, sanitizers, and masks. The Care Baskets has also been extended to the home chefs who have been relentlessly cooking to support all those impacted by COVID. This initiative is lives across Mumbai, Pune, Bangalore, Delhi, Kolkata, Chennai, and Hyderabad.

Consumers can visit https://www.akshayapatra.org/itc-basket1 or https://www.akshayapatra.org/itc-basket2 and contribute towards a family’s food & essential requirements for a month. The team has further started its journey to reach out to more than 10 million digitally connected citizens who are looking for an avenue to contribute to society.