RSH Global has forayed into the personal hygiene segment by launching Herbal Hand Sanitizer under its flagship brand, JOY. Over a million units of hand sanitizers will be produced every month, aiming to bridge the demand-supply gap amidst the fight against COVID- 19.

Joy Instant Clean Hand Sanitizer has herbal ingredients and 70% alcohol base which kills 99.9% germs, prevents infection and ensures total hand hygiene. It has aloe vera extracts which retains moisture in the skin and do not dry out hands. After sanitizing, the alcohol evaporates killing the germs, and the aloe vera forms a protective layer keeping the skin soft and hydrated.

Manufactured domestically in locations across India, the product will be distributed via traditional trade and modern trade channels for faster availability across India in Kirana, Chemist and Cosmetics outlets along with modern trade outlets, and e-commerce platforms.  Currently, the product will be sold in a 110 ml bottle at a price point of ₹55 only. A 70 ml tube, 50 ml bottle, and 500 ml bottle will also be rolled out by June 2020.