Lifestyle launched its Pujo Collection, with ensembles curated by Tollywood actress, Mimi Chakraborty. The new festive collection comprises trendy apparel and accessories that are perfect for the festive season. Additionally, capturing the festive feels and celebrating the occasion of Durga Pujo, Lifestyle also released the Lifestyle Pujo Anthem. Featuring noted singers and musicians, Iman Chakraborty, Rupankar Bagchi, and Somlata Acharyya Chowdhury, the anthem is composed by Anindya Chatterjee with lyrics and direction by Sandipan Sengupta.

The all-new Pujo collection will be available in colors like Emerald Green, Royal Blue, Vibrant Yellow, and Opulent Purple with accents of Gold. Zari & sequin embroideries, intricate Gold foil detailing, layered kurtas, 3-piece festive sets, and co-ordinates among others are some of the key trends that customers can shop from.

Adding to the festivities, Lifestyle has launched “Lifestyle – Pujo Express” which will be present in 50 key residential complexes across the city. “Lifestyle – Pujo Express” comprises a mobile fashion store that makes the curated selections available to customers right at their doorstep.

The all-new Pujo collection starting Rs. 599 onward is also available online on lifestylestores.com where customers can shop from the convenience of their home.